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BIC Celebrates Super Bowl XLIX


BIC Celebrates Super Bowl XLIX with Special Edition® Champion Series Lighters

Shelton, Conn. – January 28, 2015 – BIC Consumer Products USA is today announcing its plans for its Special Edition® Super Bowl XLIX Champion Series Lighters, which is the second year that the company has used real-time manufacturing and marketing to celebrate the winning team.

The six designs in the series will feature textured and holographic foil and the logo of the winning team, and production will begin at the Milford, Conn. BIC Lighter facility immediately following The Big Game. The lighters will be available to retail partners just days after the game, made possible by BIC’s U.S. manufacturing capabilities.

"We take great pride in the fact that we have been producing lighters of the highest quality and safety right here in the USA for more than 40 years," said Keith Last, brand manager – lighters, BIC Consumer Products USA, "To be a part of one of America’s biggest sporting events in such an innovative way is truly an honor for us."

The BIC Lighter is recognized as a worldwide leader in quality, performance and value, and for producing a safe, reliable flame for millions of consumers every day. Over the past 40 years, more than 15 billion BIC lighters have been sold in more than 160 countries worldwide.

Available in February 2015 in a limited supply and for a limited time only, the BIC Special Edition® Super Bowl XLIX Champion Series Lighters have a suggested retail price of $2.99 per lighter. For more information, contact BIC USA at (800) 546-1111 ext. 2461.

About the BIC® Lighter:
BIC is America’s #1 Lighter Brand. BIC lighters are known for their safety, quality, long lasting and consistent performance, design, and value. BIC lighters meet or exceed the lighter safety standards established by ISO (International Organization for Standardization), the American Society for Testing and Materials (ASTM), the U.S. Consumer Product Safety Commission (CPSC), and all other government agencies. Every BIC lighter undergoes more than 50 separate, automatic quality checks during the manufacturing process.

About BIC Consumer Products USA:
Established in Connecticut in 1958, BIC Consumer Products USA www.bicworldusa.com is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC USA has honored BIC’s tradition of providing high-quality, affordable products, that are accessible to all. Through this unwavering dedication BIC has become one of the most recognized brands in the world today, delivering "More for your money…Always!"